The Island of Sri Lanka is a small universe, it contains as many variations of culture, scenery, and climate as some countries a dozen times its size. Lovely beaches, beautiful landscapes, impressive ruins, a vibrant culture and charming people no wonder Sri Lanka is a small miracle. '' It may well be that each of Sri Lanka's attractions is surpassed somewhere on Earth, but I find it hard to believe that there is any country which scores so highly in all departments '' said the late Sir Arthur C.Clarke.
Since the end of the conflict in 2009, Sri Lanka has seen an increase in tourism figures and was named Best Value Destination 2010 by the Post Office Travel Money, Holiday Costs Barometer research and is set to be the top emerging luxury destination in 2011 according to the New York Times.
Sri Lanka Tourism has now launched 'Refreshingly Sri Lanka Visit Sri Lanka 2011' with 12 events spread across the year. The twelve different theme events have been conceptualised keeping in mind the 12 alphabets that make up the tagline "Wonder of Asia". These include beach activities, ICC matches, UNWTO Meeting for Asia, island wide New Year celebrations, 2600 year Buddha Jayanathi, 100 weddings, a health show, ‘Kandy Esala Perahera', ‘Minneriya Elephant Gathering', The World Spice Festival, tourism villages in nine provinces and Colombo Shopping Festivals.
This marks a significant moment in the history of tourism in the country. Sri Lanka is now on the world map as a unique, safe destination. The peace situation in the country that enabled it to achieve the 46% growth in tourist arrivals in 2010 and Sri Lanka hopes to exceed 700,000 tourist arrivals in year 2011. All promotional activities and events will be planned in the next couple of years with the goal of achieving the target of 2.5 million tourists.