Today, competition is not only common, but at the same time growing more intensely. Hence, companies need to pay extra attention to their competitors and understand their customers more precisely and provide services according their needs and mange the company without any financial loss. Likewise, one of the main subsector of tourism industry which is currently been hugely affected by intense competition is airlines.
In this study I analyze about the Thai Airways International which is a state enterprise and national flag carrier of Thailand. The Airline operates domestic, regional and intercontinental flights from the Suvarnabhumi Airport to various destinations within Thailand and around the world to over 71 destinations in 34 countries.Thai Airways operate with the Fleets of 91 Aircrafts and the Airline’s slogan is “Smooth as silk”.
The study contains the major internal and external factors affecting Thai Airways International in the form of a SWOT analysis. This SWOT Analysis examines the company's key business structure and operations, history and products, and provides a summary of the analysis for the future development.
For those who want to download, you can simply do it @ http://www.docstoc.com/docs/56913369/THAI-AIRWAYS-INTERNATIONAL