Thursday, December 17, 2009

Traveler opinions

European travelers:

TheTraveller Holiday 2005 study showed that 51% of tourists opt for environmentally friendly resorts and accommodation, while 82%prefer an intact environment

British travelers:

83% choose destination based on information about dirty beaches or polluted sea
51% choose destination based on food or water shortages for local residents
45% would be prepared to pay 5% more (in average) to support preservation of the local environment and reverse the negative environmental effects of tourism
3/4 agree that their trip should include experiences of local culture and food.
65% feel that the reputation of the holiday company on enviromental issues is important
50% (approx.) are interested in finding out more about local social and environmental issues before booking a trip
75% declare that the inclusion of social and environmental information in tour operators’ brochures is important to them
2/3 think it is important that the tour package is “specifically designed to cause as little damage as possible to the environment.”

German travelers:

60% are concerned about litter in the surrounding area
51% are concerned about noise pollution from traffic or discotheques
46% are concerned about good nature protection in the destination
42% consider how environmentally friendly the accommodation is when deciding
64.5% seek clean water and beaches
20% (approx.) welcome clearly indicated offers, which are particularly environmentally-friendly
1/3 would like to be able to reach the destination by bus or train, and would also prefer to have good public transport at the holiday destination instead of having to use the car
71.1% of German domestic tourists and 59.5% of German tourists traveling outside of Germany agree that an environmental label for tourism is useful
52.8% of German domestic tourists and 46% of German tourists traveling outside of Germany would use an eco-label, if available, in the choice of a vacation
14.2% (8.5 million) said that “easy access to information on all tourism products in Europe with certified environmental quality” was “of peculiar importance” to them.
19% would welcome clear indications of environmentally-friendly hotels, tour operators, and destinations in catalogues and guidebooks

Dutch travelers:

82% believe that integrating environmental information into travel brochures is a good idea
73% stated that they would use this information when selecting accommodation

US travelers:

61% are looking for travel experiences involving well preserved natural, historical or cultural sites
53% agree that they have a better travel experience when they learn as much as possible about their destination’s customs, geography and culture
75% feel that it is important that their visits do not damage the environment

Danish travelers:

69% were willing to pay extra for hotels with eco-labeling
34% of the tourists expressed willingness to pay up to 5 USD more to stay in a certified hotel
2% were willing to pay up to 25 USD more to stay in a certified hotel

Italiand travelers:

93.7% said that it was important for accommodations to adopt environmental protection measures
89.7% rated the opportunities for an eco-label in Europe focusing on environmental quality of accommodations as “quite important,” or “very important.”

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Sources:

European Voluntary Initiative for Sustainability in Tourism, 2004
H. Goodwin & J. Francis, Journal of Vacation Marketing, Vol 9(3), 2003
ABTA survey, 2002
Ecotrans/FUR Reiseanalyse, 2002
The Geotourism Study 2002 by the Travel Industry Association of America and National Geographic Traveller (PDF)
FEMATOUR market study, 2000
Studienkreis für Umwelt und Entwicklung e.V. on behalf of Umweltbundesamt Berlin (PDF)
Consumer Demand and Operator Support for Socially and Environmentally Responsible Tourism CESD/TIES Working Paper No. 104 (PDF)

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